I believe that this ad is definitely directed towards young men around the age of 21! While looking at the ad you first see two lovely looking ladies staring right at you then you see the Russian Voka and quickly realize that this is an ad for vodka. I think they want you to believe that if you drink Russian Vodka that you will get certain women like this when in fact this is probably not the case!! They also want you to be attracted to this certain vodka by making the bottles very bright colors and make them appear good even though you might hate vodka.
The second ad i will talk about is the Doice and Gabbana
When i first looked at this ad I wasn't sure as to what was being advertised. Until i finally saw it said Doice and Gabbana. I think that this ad is directed toward men in that it is trying to tell you you will get women like this if you wear or buy them this particular brand name. After looking at the ad for an extended period of time i am still confused as to what its trying to sell but im pretty sure all they wanted to do was attract the eye of the reader buy having pretty women in the ad!
I have to agree with you that they are using the attractive women to get the reader's attention.
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